Met Office

Met Office

The Met Office is a world leader in weather forecasting and climate change research, but their profile didn’t match their impact. They needed to change perceptions, both internally and externally, and transform their image from a data provider to a solutions provider.

We developed a flexible wave graphic from the existing logo that can be applied across a range of media. The refreshed identity shed light on how the Met Office’s work touches everyone at some level.

(Work produced at Elmwood)