The Jubilee Hour
We were appointed by HRH Prince Charles’ campaign advisors to work on a campaign to recognise Her Majesty the Queen’s 60 years of public service. This was done by encouraging people to undertake at least 60 minutes of volunteering, or an act of goodwill during the Jubilee year.
We created the name and identity of The Jubilee Hour and through its website targeting 1 million hours of pledges, it was dubbed to be the biggest mobilisation of volunteer effort since World War 2. Nearly 2.8 million hours pledged for this very worthy cause.
(Work produced at BrandPie)